Saturday, May 2, 2015

Getting Started Selling Your Custom Artwork and Designs


Nothing brings more satisfaction than acceptance of your publication, artwork, or architectural design by consumers. Many individuals just like you are confident that their product or service will find its way to a paying customer but are unsure about just how to market it. Your imagination may have resulted in the creation of a how-to manual for developing an organic garden. Perhaps you have a collection of woodworks that you know will be of value to collectors. The question is, how do you reach potential customers?

The Internet is laden with specialty stores that advertise goods online. It might seem as though there is absolutely no way to find a niche in what appears to be a saturated market. However, if your product or service is truly unique, you may have less trouble than you think finding your targeted audience. It is important to keep in mind that someone, somewhere, is looking for exactly what you have to offer. This is where targeting your audience comes into play, and there are plenty of online sites where you can advertise your garden gnomes, homemade copper kettles, or whatever you have created.

Target Your Audience
Advertising in a broadcast fashion to the public at-large is not the way to go. Money is wasted and the preferred buyer never finds his or her way to the site where you are hawking your wares. Instead, the important first step in selling your artwork or publication online is to sit down with pencil and paper and figure out just who is likely to be interested in what you are offering. Age, location, and special interests are important. Of equal value is the set of advertising keywords you will want to use in order to "handshake" with online searches.

The next step is to take a look around the Web and locate those shopping sites that specialize in the product you are selling. For example, listing your homemade picture frames on a site that is geared towards artist supplies and photo reproductions will attract more attention than listing them on an online shopping mall that tends toward home furnishings.


Find Out What The Site Offers
There are plenty of great websites that are structured as community sales forums and store galleries, and many of them are operated by administrators who have the same interests as yourself. Quite often, these sales hubs are free to use without having to pay a commission on your sales income. Of course, you will have to learn how to upload your images, figure out how to enter your text, and learn how to input your contact information. For a small fee, you may be able to get a simple website link that contains all you need to get started. Desirable features would include a payment gateway as well as a template for creating preferred text with useful key phrases.

Specialty Stores In Your Name
Several online store sites exist where you can set up your own retail shop free of charge. You get to choose your own shop name, put up your own images of products you have created, and add whatever sales text you wish. In some cases, you will also receive advertising credits that you can use to promote your products. This will greatly increase your search engine rankings so long as you use the proper keywords.

Getting The Word Out
Of course, regardless of what you advertise, no one is going to pay attention unless you make your presentation appealing. This part is up to you, as others who have the same type of design product or artwork are competing with you. Fortunately, you have plenty of advertising and promotion tools at your disposal. When you choose to advertise on a specialty online shopping mall or community forum site, make sure there is a way to link your own page to your favorite social media sites. This is often overlooked by newbie entrepreneurs. Word-of-mouth advertising is still the best way to promote your products, and linking your advertisements and sales information with popular social media sites greatly increases exposure. Remember that the more thumbs-up given by customers, the better your ranking by the search engines.

For Artists In Particular
Many of the artwork sales sites on the web are constantly looking for new talent. These sites are operated by administrators who either charge a small commission for each sale or who are looking to promote individuals who have unique products. It is worth the time to go through the complete application process in order to see if these site administrators are interested in your work. In the end, you may find yourself with plenty of customers because the site operators promote your work for you. 

Author
This contribution comes from vinyl decal store, MightySkins. They offer custom designed vinyl skins for a variety of products, such as lifeproof cases, vape pens, and skins for Otterbox cases.

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